{"id":300430,"date":"2026-03-12T18:20:35","date_gmt":"2026-03-12T18:20:35","guid":{"rendered":"https:\/\/pokemon.4800bps.com\/blog\/2026\/03\/12\/lego-posts-12-9b-in-2025-revenue-with-pokmon-leading-its-licensing-push-designrush\/"},"modified":"2026-03-12T18:20:35","modified_gmt":"2026-03-12T18:20:35","slug":"lego-posts-12-9b-in-2025-revenue-with-pokmon-leading-its-licensing-push-designrush","status":"publish","type":"post","link":"https:\/\/pokemon.4800bps.com\/blog\/2026\/03\/12\/lego-posts-12-9b-in-2025-revenue-with-pokmon-leading-its-licensing-push-designrush\/","title":{"rendered":"LEGO Posts $12.9B in 2025 Revenue With Pok&eacute;mon Leading Its Licensing Push &#8211; DesignRush"},"content":{"rendered":"<p>LEGO grew revenue 12% and profit 18% in 2025, driven by Pokemon and F1 licensing deals and a new connected SMART Brick product launching soon.<br \/><a href=\"https:\/\/news.designrush.com\/lego-pokemon-licensing-push\" target=\"_blank\" title=\"LEGO Posts $12.9B in 2025 Revenue With Pokemon Leading Its Licensing Push - DesignRush\">View full source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LEGO grew revenue 12% and profit 18% in 2025, driven by Pokemon and F1 licensing [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":37856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18615],"class_list":["post-300430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-designrush"],"_links":{"self":[{"href":"https:\/\/pokemon.4800bps.com\/blog\/wp-json\/wp\/v2\/posts\/300430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pokemon.4800bps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pokemon.4800bps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pokemon.4800bps.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pokemon.4800bps.com\/blog\/wp-json\/wp\/v2\/comments?post=300430"}],"version-history":[{"count":0,"href":"https:\/\/pokemon.4800bps.com\/blog\/wp-json\/wp\/v2\/posts\/300430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pokemon.4800bps.com\/blog\/wp-json\/wp\/v2\/media\/37856"}],"wp:attachment":[{"href":"https:\/\/pokemon.4800bps.com\/blog\/wp-json\/wp\/v2\/media?parent=300430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pokemon.4800bps.com\/blog\/wp-json\/wp\/v2\/categories?post=300430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pokemon.4800bps.com\/blog\/wp-json\/wp\/v2\/tags?post=300430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}